In 2004, amid a major financial crisis caused by over-expansion, Universal Studios' parent company, Vivendi Universal Entertainment (a division of the French company Vivendi Universal, now Vivendi), decided to sell an 80% stake to NBC's parent company, General Electric. That same year NBC acquired the cable channel Bravo. In 2001, NBC acquired the US Spanish-language broadcaster Telemundo, that includes the bilingual Mun2 Television for $1.98 billion.
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Five years later, NBC decided to sell its interest in PAX TV and end its relationship with PAX owner, Paxson Communications. In 1999, NBC took a 32% stake in the Paxson group, operator of PAX TV. The new networks included NBC Europe, CNBC Europe, NBC Asia, CNBC Asia, NBC Africa, and CNBC Africa. The two companies combined their financial news channels outside the US. In 1998, NBC partnered with Dow Jones & Co. A separate joint venture with Microsoft included establishing a news website, (now ). The following year, NBC announced an agreement with Microsoft to create an all-news cable television channel, MSNBC (using its subscriber base from America's Talking network). In 1995, NBC began operating NBC Desktop Video, a financial news service that delivered live video to personal computers.
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NBC also had partial ownership of several regional sports channels and other cable channels such as American Movie Classics and Court TV (until 2007). In the late 1980s, NBC began pursuing a strategy of diversification, including the formation of two NBC-owned cable-television networks: CNBC and America's Talking.
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NBC Universal Television has its modern roots in a series of expansions undertaken by NBC. Main articles: NBC and NBCUniversal Cable
This partnership continued throughout a number of name changes and changes of ownership. NBC and Universal Television had a partnership dating back to 1950, when Universal Television's earliest ancestor, Revue Studios, produced a number of shows for NBC, although Revue would have hits on other networks as well. Since 2013, the company has been a wholly owned subsidiary of Comcast, which bought GE's ownership stake. In 2011, Comcast attained 51% and thereby the control of newly reformed NBCUniversal, by purchasing shares from GE, while GE bought out Vivendi. NBCUniversal was formed on May 11, 2004, beginning on Novemas NBC Universal, Inc., with the merger of General Electric's NBC with Vivendi Universal's film and television subsidiary Vivendi Universal Entertainment, after GE had acquired 80% of the subsidiary, giving Vivendi a 20% share of the new company. Since 2018, its sister company under Comcast's control, Sky Group Limited, holds its media and telecommunication assets. Via its Universal Destinations & Experiences division, NBCUniversal is also the third-largest operator of amusement parks in the world. It also has a significant presence in broadcasting through a portfolio of domestic and international properties, including USA, Syfy, Bravo, E!, Telemundo (Spanish), Universal Kids, and the streaming service Peacock. The company is named for its two most significant divisions, the National Broadcasting Company (NBC) – one of the United States' Big Three television networks – and the major Hollywood film studio Universal Pictures. NBCUniversal is primarily involved in the media and entertainment industry. NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate corporation that is a wholly owned subsidiary of Comcast and is headquartered at 30 Rockefeller Plaza in Midtown Manhattan in New York City.
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